7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients.

To succeed in your business, your main goal should be to build a responsive email list of lifetime customers from your targeted market who trust you, feel grateful to you and value your recommendation.

A good relationship with loyal customers is worth a fortune. That’s the most valuable thing any business can have. The key here is to build your large list of lifetime customers who trust you. Achieve this and you’re set for life.

For that reason you need to learn the key principles of relationship marketing to be able to apply relationship marketing concepts to your web site.

What’s Relationship Marketing?

Relationship marketing is the method of gradually turning website visitors into subscribers and leads them from position to position along a planned program to convert them into life time customers.

Think of relationship building as the foundation to your business. It establishes you as a professional, trust worthy and a consistent source.

7 Key Principles of Relationship Marketing.

Building relationship online is more difficult when compared to offline relationship building. The techniques used are almost the same. But, turning a potential customer into lifetime customer offline is easier due to the nature of the process. In online marketing you can’t meet your clients in person like in offline marketing. But, you can deliver what you want if you think of your potential clients in each step you make when building your business. Relationship marketing is a process, not just a one-time commitment. It starts the moment you think about building a business and continue as long as you stay in.

1 – Know your potential customers.

Before you start building your business; you need to determine your targeted market and know your potential customers. Learn how to know your customers to develop effective tactics for delivering your message to them.

You can start getting to know your customers by taking some very simple steps.

– Determine in advance where your potential customers congregate. – What newsletter they read? – What forums they visit and post to? – What else might do while surfing the net?

The best places where you find your prospects are forums, discussion groups and discussion boards. Visit forums of your targeted market and figure out:

– What’s your potential customers’ problem? What they are looking for? – What kind of business they are involved in? – How they want their problem to be solved? – What words they use?

Only by knowing your customers’ wants and needs you can successfully grow your business and be totally customer-oriented. In order to tailor your marketing and advertising strategies to appeal to the tastes and interests of your market, you must first identify your customer.

Relationship is not only based on knowing who your visitors are, but on knowing your customers’ and prospects’ specific needs.

Note: To attract more subscribers and build a strong relationship marketing the easy way use your prospects words. If you feel their pain and use their words when posting to forums, sending message, etc… they’ll be related to you. You will be one of them; you are not a stranger then they will be likely to trust you and consider your recommendation.

2 – Show your expertise.

The majority of business people, never completely and clearly display their knowledge to potential customers. Show to your targeted market you are the leader in your industry and they will follow you.

People like to learn about your experience. They like to follow the expert’s steps to avoid mistakes and reach success the easy way with less investment in time and money.

3 – Start a dialog to establish trust.

Set up a continuing dialog to establish trust. Trust is a vital step to building long-time relationship. This dialog should starts as soon as your visitors submit information along with their email addresses. This explains their interest in your business. In return, you give them what promised when they subscribed and keep contacts at periodic intervals by sending quality information to your subscribers.

Your goal is to create long term relationships marketing with your subscribers. To do that you must invest time to gather available sources and high quality information and put it at your prospects’ disposal to help them succeed. Remember, maintaining customer enthusiasm and creating customer loyalty is your key to success.

4 – Follow up

Dialog leads to follow-up. Hook your subscribers with your follow up messages series. Set up a series of follow up messages to send quality information to every new subscriber. Professionalism is the key to successful relationship.

The main purpose of follow up is to remain visible to your subscribers so, when the need arise and your prospect wants to make a purchase, your product will be the first one the subscriber thinks of.

If you want to make good money your mission will not cease at selling your product. Going after one sale is worthless. Following up with your customer after the sale is made is a great tactic. This important step will help you strength your relationship, decrease the refund proclamations and keep your customer baying from you again and a gain.

Keep following up; don’t stop and be creative. Don’t send your customers only sales messages. From time to time send free useful product they don’t find elsewhere that can help them make money and/or save time. Send special offers with discount for loyal customers only. Keep them up to date and to the point with latest news, etc…

5 – Offer good customer service.

Some people will start an online business and only focus on what services or products they can sell to make good money. They are not worried about establishing good relationship with their customers and potential clients.

– Answer your prospects’ requests as soon as you receive them.

– Replay to every email within 24 hours with the needed response whether it is a question, concern or simply someone looking for more information.

– Treat your customers right. Even if you offer the best products or services, most customers will evaluate your business by how they were treated while doing business with you. For that reason, it’s important to take care of your customers and give them the best product or service they want.

By providing great customer service to the people you do business with, you will get customers coming back to you again and again to buy your products or services.

Note: If you want to stay in your customers’ minds serve them better. You can do this by collecting information from your customers’ feedback. Having a contacts page on your website with a comments or feedback form will keep you informed about your customers’ wants and problems. If you publish a newsletter, you can also accomplish this by asking for feedback from your subscribers.

This is a great way of making your audience know you care about what they have to say and how important they are to you. When you show interest in your customers you will build credibility and loyalty.

6 – Educate your subscribers.

Put at your customers disposal manuals, frequently asked question (FAQ) web page, articles, etc… to help them learn how to use your product or service perfectly. Educate your subscribers to help them build interest and loyalty for your business.

Lifetime clients want you to be their trusted advisor. The more you educate your customers by offering them a variety of options, the greater your chance to earn their lifetime business. Education strengthens relationship marketing with clients.

7 – Sell or recommend only quality products.

Sell quality products that have value, plus offer a guarantee and stand behind it. One of the quickest ways to destroy a business relationship is selling poor quality products and not standing behind what you promise.

If you want to promote other marketers’ affiliate programs from your website, take the time to investigate the companies you advocate. Promote only products from legitimate companies with solid Internet presence. Remember the companies you suggest will have an impact on your business reputation.

Relationship marketing is the corner stone of every business. If you follow these key principles of relationship marketing, you’ll be on your way to building a responsive opt in email list which will lead to more and better sales.

Why You NEED an E-Zine Marketing List

An E-Zine is an online newsletter, sent via email, to people on your marketing list. If you don’t have a marketing list, it’s difficult to SEND an E-Zine, and you miss a whole list of functional marketing options. The key component here is building a list, and I can help you with that, but first, let’s discuss all the reasons why you NEED an E-Zine.

1 – Invitation to Bring People Back

People really will forget about you, if you don’t INVITE them to come back to your site, or have some way of connecting with them to bring them back to your website. An E-Zine offers at minimum, an announcement feature that you can use whenever you publish a blog post, telling people – Hey, come see my latest informational blog post.

2 – Another Income or Revenue Building Source

Did you know you could sell ads for your E-Zine? People who are interested in what you offer, may also be interested in other like minded business offers, and those people will pay for advertizing in a related publication. These can sell for as little as $10 – $15 per publication, or as much as $2,000 per publication.The value of the ads is dependent on the number of people on your list. Yeah, we’re back to building you a great list!

3 – A Means of Distributing Informative Articles

Informative articles and valuable content can be shared in your E-Zine, with links back to your website. This drives traffic, builds revenue, and grows your page rank for your website. By creating an informative base of knowledge about your industry at your website, you attract more clients who need information, and gain new clients who want what you offer. Article Marketing goes well with List Building.

4 – Invitation to Participate in Specials and Discounts

Adding a discount certificate or special pricing section to your E-Zine encourages buying customers to come back for a special deal. You send them a coupon in their email, to be printed off – or not, and they bring their coupon to your business to get a great price on items or services you sell. You’d think they won the lottery with the speed some of them return to get their 10% discount!

5 – Invitations to Events

Whether you participate in frequent flyer programs, special annual events and holidays, or just randomly hold a book signing at the local book store, you’ll want to share these details with your Marketing List. More importantly, they’ll want to know. Grow a list of participating team members and share these details with them. If they’re on your list, it’s easy, just send them out an email update and tell them about your event.

Yeah, you really do need a list. Your list will help your business grow by providing you access through a permission-based ezine publishing service that helps you with the process of growing your list, reducing the churn on your list, and improving your communication efforts with the people on your list.

How to Make $100 a Week From Home With Affiliate Marketing

If it is your desire to learn how to make $100 a week from home, affiliate marketing is a good online business to start with. From this article you will discover top affiliate marketing secrets which the gurus are not willing to share publicly. Come to think of it, the main idea behind making money on the internet is to share valuable information with people. So, I am going to expose you to simple ways to make money with affiliate marketing and possibly get out of debt or quit your day job sooner or later.

Basically, there are three ways to promote merchants’ products and services on the internet as an affiliate marketer. They are building landing or squeeze pages, starting product reviews blog, and building authority blogs and monetizing them with links of different affiliate products.

It is always difficult to make money blogging and promoting affiliate products if you are not an authority blogger or expert in your niche market. Starting a blog solely to review affiliate products and services can be very profitable if you personally use the products or receive review copies to guide you. It is always a Herculean task for a beginner who doesn’t have any idea of how to write product review articles to hit the ground running.

So, it comes down to setting up a simple squeeze page and creating an eBook or video to give away for free in order to build an email list of subscribers. I know you have heard times without number that money is in the list. But what I found to be valuable about list building is the relationship, bond and rapport which you are able to build with your target audience.

A lot of online shoppers and buyers are always skeptical about buying products from website owners who they don’t know, like and trust because of the prevalence of internet scams and low quality products for sale. It is even worse if they have to fill out their credit card information on your website to make a purchase.

If you are not an established e-commerce site such as Amazon.com, ClickBank.com, CommissionJunction.com, etc, you have a lot of work to do upfront to prove your expertise and earn trust from your target niche market. So, if you want to make $100 a week from home on the internet, the best way to get started as a beginner is to put your best foot forward by giving away something valuable to your target audience. This is because your generosity of giving out free eBook or video to your subscribers can gradually grow into mutual trust over a period of time.

The best part is that when you offer valuable free eBook or video, you are not worried about refunds or charge backs. Your main concern is to make sure you are giving away valuable report in order to reduce unsubscribe rate from your mailing list.

So, let’s do the Math. If you promote and sell an affiliate product which pays $25 commission for every sale closed, you need to sell only 4 copies to make $100 a week. Also, having 4 people in your buyers’ list of subscribers per week means you can up sell and cross sell other complementary products and services to them somewhere down the road.

In order to implement the squeeze page system successfully, you need to invest money in affiliate marketing tools including registering domain name, buying web hosting, creating landing page template, creating free report or video, subscribing to email service provider, and writing content to publish in your follow-up messages. There is nothing complicated about setting up squeeze page including automated email marketing system if you are willing to learn more about it.

But where you have to do a lot of work is crafting professional and valuable follow-up email series so that the rate at which your subscribers decide to opt out of your list won’t skyrocket. If you are not sure how to get started, simply sign up with reputable internet marketing newsletter and learn from the expert behind it. Another area I will draw your attention to is promoting quality product or service. You can know the quality of a product by using it yourself and reading feedback from real users from niche market forums members and users.

As for marketing and promotion of your website, the quickest ways to get website visitors is through forum marketing, writing press releases and content marketing. You have to regularly promote your website, build relationships with potential buyers in your niche market via social media networks and make sure they ultimately end up signing up for your newsletter.

Yes, there is a lot of work involved in completing these tasks but you are certain you are starting an online business for the long term. As a beginner, this is how to make $100 a week from home on the internet with all certainty either in affiliate marketing or other legitimate internet business opportunities.

Build a Successful Marketing Plan – 15 Key Business Success Factors

Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors (KSFs) for your organization.

Understanding your industry and identifying your KSFs will help in building a successful marketing plan; one that is based on measurable progress and results. A key success factor is an element of a whole that affects your business’ ability to do well in your market.

Most businesses focus on between three and five of the most important (to their business) success factors. From time to time, or year to year, these key success factors may change, as the industry or the market changes.

15 Examples of Key Business Success Factors (and this is not a comprehensive list) are:

  1. Number of new customers per year;
  2. Number of lost customers per year OR the number of customers retained (it is important to understand and measure the potential customer lifetime value for each customer on a regular basis);
  3. Hire and retain excellent employees (measured by employee turn-over, job vacancies, customer satisfaction);
  4. Successful new product introductions (measured by sales and costs);
  5. Successful promotional programs (measured by sales and costs);
  6. Good/healthy financial indicators: for example, working capital, acceptable ratios (in particular debt to equity ratios), profit margins, cash flow, receivables and more;
  7. If in the manufacturing industry, high operating capacity utilization;
  8. Strong supplier network;
  9. Strong distribution network or channel;
  10. Successful product positioning;
  11. Low cost structure;
  12. Niche product/service – track the number of competitors entering and/or leaving the niche. Is the cost of entry into the market high or low?
  13. Market leader or follower or challenger, and is your relative market position and why? Are you able to support that position if under ‘attack’?
  14. Product differentiation: Do you have technology or service advantages that others can’t easily copy? How unique and differentiated is your product or service?
  15. Time to market: is your product or service able to be delivered quickly and easily; from the first point of contact to the time shipped and subsequently invoiced?

Once you have identified your specific KSFs, build strategies around those factors and integrate those strategies into your marketing and business plans to ensure business success. Develop measurement programs to help you track your progress against your success factors. You also need to assess your competition and see if your competitors’ key success factors are similar or different than yours (depending on your strengths and weaknesses and your marketing and business strategies, they might be very different). One way of comparing and assessing is to do a competitive strength analysis; find out what your competitors’ strengths and weaknesses are and build your competitive strategy accordingly. (A sample swot analysis can show you how to analyze the strengths, weaknesses, opportunities and threats that your business faces.)

For example, if retaining your existing customers is a key success factor, your business objective must be to grow sales with your existing customers. How do you do that? First, do a customer satisfaction survey to assess how satisfied your existing customers are (or aren’t). Then determine what needs to be changed and what you need to focus on. Make sure that you understand how your customers chose between competitors: is it price, service, quality, knowledge, reliability, relationships, or all of these factors? What product or service attributes are most important to your customers? What is the unique difference between your product or service and your competition’s product or service (from your customer’s perspective)?

Once you have identified your key success factors; built measurement devices to track them; assessed and compared your competitors’ KSFs – and the industry’s; built your strategies and objectives into your marketing and business plans(phew!); you need to act! Build your business on these key success factors.

Attraction Marketing Made Simple

Attraction Marketing is a simple philosophy that is very effective for home based entrepreneurs.

Essentially the concept is simple. You, Inc.

Brand and promote YOU, Inc first… and NOT your business opportunity or network marketing company or program.

By personally branding yourself using web sites, blogs, videos and social networking such as Facebook, Twitter and email marketing – a home based entrepreneur can attract like minded people who resonate or relate with their story, their background, their hometown, their college or high school… anything really and it helps them build their list of contacts, share their business opportunity and the value they can bring to the new member.

By contrast, the old method of network marketing or small business marketing was to advertise to strangers, direct them to a corporate managed replicated web site and hope that a sale would be generated.

Today we know that is a main reason why the vast majority of home based business owners fail to profit and leave the industry or begin to hop from program to program and system to system looking for a program alone to ‘work’ and it never does.

The tools of attraction marketing are simple and consist of:

1. You and the value you bring and share with others. By constantly learning and having a valuable set of skills to share or powerful information in the area of personal growth, business, internet marketing etc… and having access to tools, systems, teams and leadership that can help others, you are seen as being attractive to other aspiring entrepreneurs.

You have value to offer and do so with no expectation of personal gain. You provide leadership by sharing this information with others and directing them to systems and training where they can also grow and duplicate success.

2. Lead Capture page. A simple one page web site that offers a compelling offer (free information, video, training, eBook etc) and exchanges the information for the prospect’s contact information (name, email, phone number).

3. Autoresponder – Email service that allows you to deliver a designed and targeted follow up campaign to your prospects to further build your relationship, deliver valuable that educates, invites and sells your product, service or system on autopilot for you.

4. Bio Page – A place on the internet where a prospect can “meet you” and get to know about you. People join people; they do not join products, services or programs. You can communicate your story and help build a relationship using Facebook, a blog, a web site and even YouTube with videos.

5. A Funded Proposal – The art and science of offering a low priced information product that is targeted to your niche market and provides value to your prospect. Usually a form of training, course or eBook sold for under $60 that provides a fast, high converting retail sale for you so you can recoup some of your marketing costs and “monetize your list building” so your business receives cash ongoing and can take on a long term focus.

6. Primary Business Opportunity or Product/Service – The back end sale. Usually a higher tier pricepoint that provides high margin commissions, recurring income, passive income or even residual income and override bonuses. This is where the big, long term money is at. They come in a variety of price points. Build one or build several to monetize more of your list building.

7. Affiliate Marketing – Additional offers of valuable products and services in your target niche which you can offer by simple email reviews and recommendations to your list for long term sales. Pricepoints vary and can include low priced info products or high priced seminars, courses or coaching programs.

Those are the pieces to the Attraction Marketing puzzle. The mechanics vary widely but are very simple. In the niche of the Home Based Business, or Network Marketing it’s truly simple…

You are taking a simple message and communicating it to the masses. The more targeted you are in your marketing, the faster your sales cycle will be, however, it’s also valuable long term to send your message to some of the masses to attract new markets to learn about what you do. It’s a longer term sales cycle, but can be a profitable addition to your attraction marketing.

The simple message:

“Would you like to learn how to use the internet to make money from home?”

There are several different ways to ask that question, but that is the main question being asked.

The prospect can either answer yes, or no.

If they answer yes… you direct them to your lead capture page where you offer them free information that will teach them step by step how they can use the internet to make money from home.

How do you share that message?

1. Paid Targeted Advertising.

Using advertising in different forms is fundamental and fast way to find people who are looking for this type of information. Google AdWords and other PayPerClick marketing methods are fast. Ezine marketing (email marketing in other people’s databases) is also effective. Banner advertising, post cards, classified ads, magazine ads, radio, outsourced traffic generation etc…

There are many different forms of paid advertising methods to leverage.

2. Free Marketing

Social Marketing – using Facebook, Twitter, YouTube and other social networking sites to find, connect and build relationships with people is a very effective way to build a targeted list of people to invite to your message.

Search Engine Marketing (SEO) or search engine optimization. Publishing targeted content using relevant keywords in articles, blogs, videos, press releases also helps position your content in areas where people who are actively seeking information and typing in search requests on the search engines can find your content and be lead to your marketing funnel as well.

Using a combination of consistent paid and free promotional methods delivers the best results and provides a consistent, targeted flow of traffic to your content… which then directs or invites people to learn more about you by going to your Facebook page or calling you, or visiting your blog etc…

The next simple step is to invite people to your sales/marketing funnel which starts at your lead capture page… delivers follow up emails which educate and sell for you and directs interested prospects to your sales page or system…

People join you in business.

You help them plug into your system and they begin to put together their own attraction marketing ‘system’ and build their own list the same way you did.

Attraction Marketing is a very powerful way to optimize the leverage of your home based business. It can be used to build any kind of home based or small business by leveraging social media, internet marketing and direct response marketing principles.