Like many business owners, you want to offer and conduct webinars or teleseminars but are unsure of the processes involved. You may be confused by the terminology and want to know the key differences. This article will help explain some core features to help you decide which virtual event is best suited to meet your business needs.
The word webinar is actually a short way to say web-based seminar (web + seminar = webinar).
A webinar is a free or chargeable lecture/ presentation conducted and transmitted solely over the web. Webinar programmes such as GoToWebinar or Go To Meetings are free to download and use for attendees, but moderators (i.e. you, the host) will have to pay a small subscription fee.
All anyone needs to conduct and/or attend a webinar is a computer with speakers/headphones, and an internet connection. The webinar autoresponse system sends attendees a link and prompts them to register for the event (allowing you to build your list). Later, a reminder is issued. Using a link with a unique ID number sent by the webinar software, attendees are taken to the virtual “conference hall”.
There they see an introduction screen which you’ll be able to set up, outlining details of the event you’re hosting. During the event, you will be able to present slides, screenshots, video, and other documents. Attendees can type questions, raise virtual hands, and when invited, talk directly to you, the moderator.
Attendees can not only hear you and other attendees but they can see your high-quality presentation too. They can type questions which moderators can read and respond to directly. For convenience, attendees’ mics are muted unless the moderator allows them to speak on air.
Webinars allow you to speak to a large number of people in attendance at once, presenting key information remotely across the world at any given time. Businesses save on time, travel & accommodation costs as neither the presenter nor attendees have to be at a specific location at a specific time. Bear in mind however, your attendees will need access to a computer with an uninterrupted internet connection.
A teleseminar on the other hand, is just another way to say conference call. The advantages to holding a teleseminar are the same as conducting a webinar.
Teleseminars are used to launch products and services and/or provide training whilst providing the business an opportunity to build up a list of contacts that show an active interest. They have become one of the most effective and economical ways for businesses to increase sales and visibility. It is similar in set up to webinars but being less complex, are a cheaper option.
Many newcomers begin with teleseminars before deciding whether to use webinars to interact with their audience. Ultimately many find that they prefer the ease and convenience of teleseminars. Teleseminars have the moderator and attendees to dial into a bridge line for interaction and calls are often recorded to leverage future sales and marketing opportunities.
To conduct a teleseminar one can use software such has GoToMeetings or Intercall. The software is free to download and use as an attendee, but moderators pay a small subscription fee. If attendees use free VoIP packages like Skype, their call is free. If an attendee misses a live call, it can be made available as a replay, thus increasing the opportunity for list-building as new people sign up to listen.
With a teleseminar there’s often no presentation to see; attendees just listen and talk to the moderator and other attendees. However, teleseminars offer greater reach in that all the attendees have to do is use a phone to dial a number (they don’t need access to computers or the internet). The ability to record teleseminars means that you can leverage further income and list-building opportunities.
So, in the end, what’s the difference? Well, actually not very much…Teleseminars also help businesses reach a large audience plus save time and money.
Your choice will reflect your budget, and your need or preference for more functionality. Your decision will also be based on the degree to which your content requires a presentation to make it more attractive or accessible to your listeners.
Such considerations also influence pricing decisions. Learning techniques that ensure you create teleseminars/webinars which brings in revenue and list building are themes that I regularly share with clients. The processes involved have proven results. I do hope that this short article has helped with your own decision making – I look forward to hearing your feedback.