Teleseminars or Webinars: A Quick and Easy Guide Reviewing the Best Virtual Event for Your Business

Like many business owners, you want to offer and conduct webinars or teleseminars but are unsure of the processes involved. You may be confused by the terminology and want to know the key differences. This article will help explain some core features to help you decide which virtual event is best suited to meet your business needs.

The word webinar is actually a short way to say web-based seminar (web + seminar = webinar).

A webinar is a free or chargeable lecture/ presentation conducted and transmitted solely over the web. Webinar programmes such as GoToWebinar or Go To Meetings are free to download and use for attendees, but moderators (i.e. you, the host) will have to pay a small subscription fee.

All anyone needs to conduct and/or attend a webinar is a computer with speakers/headphones, and an internet connection. The webinar autoresponse system sends attendees a link and prompts them to register for the event (allowing you to build your list). Later, a reminder is issued. Using a link with a unique ID number sent by the webinar software, attendees are taken to the virtual “conference hall”.

There they see an introduction screen which you’ll be able to set up, outlining details of the event you’re hosting. During the event, you will be able to present slides, screenshots, video, and other documents. Attendees can type questions, raise virtual hands, and when invited, talk directly to you, the moderator.

Attendees can not only hear you and other attendees but they can see your high-quality presentation too. They can type questions which moderators can read and respond to directly. For convenience, attendees’ mics are muted unless the moderator allows them to speak on air.

Webinars allow you to speak to a large number of people in attendance at once, presenting key information remotely across the world at any given time. Businesses save on time, travel & accommodation costs as neither the presenter nor attendees have to be at a specific location at a specific time. Bear in mind however, your attendees will need access to a computer with an uninterrupted internet connection.

A teleseminar on the other hand, is just another way to say conference call. The advantages to holding a teleseminar are the same as conducting a webinar.

Teleseminars are used to launch products and services and/or provide training whilst providing the business an opportunity to build up a list of contacts that show an active interest. They have become one of the most effective and economical ways for businesses to increase sales and visibility. It is similar in set up to webinars but being less complex, are a cheaper option.

Many newcomers begin with teleseminars before deciding whether to use webinars to interact with their audience. Ultimately many find that they prefer the ease and convenience of teleseminars. Teleseminars have the moderator and attendees to dial into a bridge line for interaction and calls are often recorded to leverage future sales and marketing opportunities.

To conduct a teleseminar one can use software such has GoToMeetings or Intercall. The software is free to download and use as an attendee, but moderators pay a small subscription fee. If attendees use free VoIP packages like Skype, their call is free. If an attendee misses a live call, it can be made available as a replay, thus increasing the opportunity for list-building as new people sign up to listen.

With a teleseminar there’s often no presentation to see; attendees just listen and talk to the moderator and other attendees. However, teleseminars offer greater reach in that all the attendees have to do is use a phone to dial a number (they don’t need access to computers or the internet). The ability to record teleseminars means that you can leverage further income and list-building opportunities.

So, in the end, what’s the difference? Well, actually not very much…Teleseminars also help businesses reach a large audience plus save time and money.

Your choice will reflect your budget, and your need or preference for more functionality. Your decision will also be based on the degree to which your content requires a presentation to make it more attractive or accessible to your listeners.

Such considerations also influence pricing decisions. Learning techniques that ensure you create teleseminars/webinars which brings in revenue and list building are themes that I regularly share with clients. The processes involved have proven results. I do hope that this short article has helped with your own decision making – I look forward to hearing your feedback.

Kingdom Business and Marketplace Ministry

What is a Kingdom Business?

First, I like to say there is a distinction between a Christian business and a Kingdom business. What is that distinction?

For starter, any Christian can be in business and many times that’s just what it is, a Christian in business. Most entrepreneurs start businesses so they can generate a profit and long-term wealth for themselves, including Christians.

There’s nothing wrong with this viewpoint on the surface. However, this type of view can give us a tunnel vision for our business. It can also carry the possible dangers of fueling our own greedy nature and make us lose perspective if our business truly belongs to God.

As born-again followers and servants of our King Jesus, we do not simply run a business like any other organization. In other words, the company we own and run is not solely our own. Everything we have actually belong to our King and we are mere stewards here to further His Kingdom.

Simply put, a Kingdom Business is any entity whose main purpose is to utilize gains from doing business in the marketplace to further the Kingdom of Jesus Christ.

What is a Marketplace Ministry?

Now that we have a better understanding of what a Kingdom Business is, I would like to address what a Marketplace Ministry is.

In a nutshell, Marketplace Ministry is God’s strategic plan to reach our world for Jesus through our work or business. Ministry takes place outside the four walls of our church. We spend many countless hours a week in the workplace and how we spend our time should matter.

Many of us Christians often feel detached from the true reality of Sunday worship when compared to the daily grind of our regular work week. We have a hard time when it comes to the integration of our faith and the business world.

Christians, just like anyone else, spend most of their time in the marketplace. Our marketplace ranges from home, business, and community. It’s basically wherever we are engaging with others.

God desires to use Christians as a living testimony to reach those who are lost and don’t know Him. We are God’s people whom He chooses to use as instruments of change in a fallen and corrupted world.

Why Build An Email List?

Some Christians are reluctant to build an email list due to the fact that it can feel really pushy and self-promotional. It feels a lot more like marketing and much less like ministry.

The biggest and worst mistake you can make with your online business whether it’s a Christian one or otherwise is to not develop an e-mail list. Perhaps you’ve heard the term “The Money is in the List” before? This is true even if it’s a non-profit service. By the way, the purpose of any business is to earn a profit.

Well, let me back up just a little bit. It’s not so much as “The Money is in the List”, but as a Christian building a Kingdom Business and bringing your ministry to the marketplace your email list is the best way to connect with your audience. Also, an e-mail list will be your most valuable asset as it’s the only thing that really belongs to you even if you have nothing to sell it’ll allow you to communicate with your subscribers directly.

It’s not a system that belongs to the proprietors such as all the social media platforms. For example, if you were to build a bunch of followers on Facebook or Twitter but never capture their email, how will you contact your audience if the platform bans you or the platform no longer exist?

When To Build An Email List and Who Should Be On Your List?

When? – An old Chinese proverb reads “The best time to plant a tree was 20 years ago. The second best time is now.”

Who? – Most people or “your tribe” if you will, do not provide their email address to just any person, so if someone gets on your list, they have currently shown that they know, like and also trust you to some degree already and those are the ones you want on your list.

Building an authentic email list will require you to recognize the needs of your target audience and simply fulfilling that need. These are the people you are building your email list for.

How To Build an Email List

To begin the list building process you’ll need to create an account with a list management service, such as Aweber, GetResponse, or Mailchimp.

Alternatively, you can go with a self-hosted autoresponder if you are more tech-savvy. I do recommend Aweber as I find it the most user-friendly in my opinion.

The most basic way to entice someone to fill out a subscriber form so that they can get on your email list is to create an “Opt-in Freebie”. The opt-in freebie can be almost anything you want it to be such as, an eBook, Free Report, Check List, a “How To” guide, etc. just so there’s some perceived value there.

You would present your opt-in freebie in the form of a webpage or pop-up box. This is your ethical bribe if you will, in exchange for a person’s name and email address. Once the subscriber is on your list, you deliver what you promised them.

We do this by way of setting up an autoresponder. This can be easily done through your list management service. Remember to keep your follow-up messages or newsletter relevant to your offer and mission.

Your next step is to secure a professional autoresponder account of your own, so that you can begin to build to an email list for your Kingdom Business and Marketplace Ministry.

Your Opt-In List Is Your Business

Ultimate success in internet marketing is through the growing of an opt-in list; the bigger your list, the bigger your profits. This is a truism at the heart of a successful online business. However, a list will only treat you well if you treat your list well. If all you do is bombard your subscribers with sales pitches, don't expect them to stick around; – because they won't! Most of the communications you send out to your list should be free information of interest to them. Newsletters are a great way to keep up regular contact plus relevant items from around the internet. Keeping your list happy is at the heart of the internet marketing business, because your opt-in list is your business.

Your list, however, must be built upon a firm foundation. We often hear that the ideal niche is one that gets you fired up personally so that you can sell your knowledge and enthusiasm to others. This is not necessarily good advice. It helps if your selected niche is one that interests you or about which you have some knowledge but that does not, in itself, give you a good marketplace. You are, first and foremost, looking for a 'hot' market; a group of hungry people who are really hooked on a particular topic. Once you have found that topic you have your marketplace.

Once you have found your niche and begun to bring in subscribers to your opt-in list, communicate with them. Start to build a relationship. The more you give to your list the more they are likely to reciprocate. As your potential customers have probably never met you it is important to gain their trust. Always try to think from their point of view rather than from your own. This is a crucial piece of advice when dealing with the writing of sales letters too. Many will join your list by signing up to a free report or e-book. This must be a high quality product. If what you are offering for free is poor, how do you expect people to part with their hard-earned cash to purchase products for which they may have to pay a significant amount of money.

When it comes to offering products or services to your list, ensure that what you offer fits your niche, that it is a quality product relevant to your list subscribers and provides an answer to whatever their issues may be. There are different types of product which can be offered. Digital products are always popular, both with customers and marketers as delivery is immediate. However, DVDs, CDs, reports, e-books, etc. are valuable items too. With internet marketing it is the content which matters.

Building opt-in lists takes time; – "Rome was not built in a day." It takes effort to build a relationship with your list. It takes persistence to do the research necessary to create an ongoing communication with your subscribers. It takes time to research your niche and create or source quality products to offer to them. It takes thought and a conscientious approach if you are to develop a large contented list who will stay with you more-or-less indefinitely.

This aspect of an online business cannot be overemphasized. To use a much quoted axiom amongst internet marketers: "The money is in the List". Take the time and the effort to do what needs to be done to get your opt-in list building as quickly as possible because your opt-in list is your business.

Getting Start With Your List Building Business

How do you profit from list building? In my opinion, list building is really about relationship building. Mostly, people like to buy products from people who trust, if you are going to sell products online, you must focus on offering value to your subscribers and build trust with them. There are a few steps you need to take before really profit from your lists.

1.First, create your own squeeze page. A squeeze page is a landing page use for collecting visitors’ information. When you design a squeeze page, there are some point you should remember:

a.Write a powerful headline to grasp visitors’ attention in seconds. It should include the ultimate benefit you are going to offer to your subscriber. And raise readers’ interests for them to keep reading your page.

b.Well explained what your visitors are going to get. You can use bullet points to list the benefits of your offers.

c.Give away free gifts to encourage visitors opt in.

2.Secondly, you must write down follow-up email campaign. One of your objectives is to build the list relationship. Share your knowledge with your subscribers, and recommend a product can really benefit them. If you follow up with your subscribers effectively, you can lead them to stay in your lists for a long time or buy from you.

3.Driving traffic to your squeeze page. There are two traffic tactics I highly recommend to you:

a.Article Marketing: It’s a free way to generate web traffic. If you practice your writing skills everyday, you will be able to come up more than 20 articles per day. The key of article marketing is the number of articles you submit to. You must take huge efforts to do this; the internet marketing today is very competitive. If you want to make more money, it’s naturally you must work harder than your competitors. Especially when you are just getting start in this business.

b.Take advantage of Squidoo.com or Hubpages.com: You can create your own little websites on Squidoo and Hubpages. These two websites both have high page rank, and huge amount of users. You can benefit from put text links on them. To do this, simply create a len (hubpage), and post articles to it in regular basis. You can not only drive targeted visitors from Squidoo and Hubpages, but also increase your sites’ page rank. Another way to profit from them, is to post product reviews articles on your len(hubpage) and promote your products.

Finally, you must test your list building tactics. And make necessary change to your squeeze page or email campaign.

Do you want to learn more about how I do it? I have just completed my brand new guide to affiliate marketing success,*7 Days To Successful Affiliate Marketing*.

The Key to A Successful Online Business Is in the List

The importance of List Building for online businesses can never be overemphasized!

List building defined:

List building is a marketing process that involves strategic gathering of limitless volume of followers for the sole reason to deliver vital news, messages, products info or events, etc. This ever-growing mailing list is created and developed by end-users who freely opt-in via subscription into an online business marketer's autoresponder facility. Whatever business you do online, you can compel your audience, prospects and clients to be part of your list for several reasons, such as: receiving newsletters, updates, discounts, etc. When you consider list building for your online business, it can be very lucrative and highly effective.

Below are some benefits of building and using a mailing list to help promote your online business:

For Pitching New Products / Services

When you choose to build a list for your business, it is actually people who trust in your products or services that will opt-in. A mailing list offers you the opportunity to market new products or services to potential customers. Whatever it is that you sell online, whether it is new software or some popular electronics, sales are almost guaranteed with your subscribers since they actually willingly opted into your mailing list. Once you are able to deliver effective sales pitch to your subscribers, making good profit becomes forthcoming and certain.

For Offering Exclusive Deals / Offers

When you are in the process of launching special offers, your mailing list will be most convenient to reach out to prospects that will quickly engage with the business. For example, if you sell a service or product at a list-price of $ 200 on your website you can sell the same service / product at $ 100 (providing special discount deal purchase link) to people who are subscribed to your mailing list. This can help you make loads of profit – especially if you have a large mailing list of subscribers.

For General Business Updates

When you need to inform your customers of very important product / service update your list will come in handy. Let's assume that your business social networking channel experiences a sudden technical disruption. You can quickly forward an email to your list informing them about the problem at hand.

Also, if you plan on having a live webinar or any event, subscribers on your mailing list would usually be among the first people to find out. With your list, you will be able to send emails at intervals inviting people to attend your live webinar or event.

With so many advantages of building a mailing list for your online business as mentioned above, it is clear that the Key to a successful online business is in the list. Start building your list today!