4 Important Tips To Building A Huge Email List

Building a huge email list of eager prospects is a notion that may have developed rapidly these past few years, but many in the know how have sensed the increase of online based sales from way then. More and more marketing techniques are being found and developed to deal with the modifying face of the corporate globe.

While there are companies that are all too willing to help your site and business build an email list of customers for a fee, there are also many methods that can propagate the word about your sites in a more free way. One of this is Opt-in e-mail marketing, also known as permission marketing.

Opt-in marketing needs the authorization of a willing customer to sign up to your marketing material, which take form in, newsletter, catalogs and marketing messages via e-mail. The more opt-in marketing emails sent, the more chances there are to bag sales and more revenue. To do this, you must start building a huge list of eager prospects who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customers, this is a good list, since they already have shown interest in what you have to display and sell since they have voluntarily signed up for your list.

These are the individuals who have liked what they have seen in your web page and made the decision they want to see more and maybe even purchase whatever products or services your business and web site has to provide.

Many individuals would think that building a huge email list would take too much hard work and a lot of your time to build up and gather titles and details. This is not so, it takes a bit of tolerance and some techniques, but in doing this list you open your web site and your business to a whole new globe of focused audience. It takes effort to take your company to a new level anyway, if visitors increase and excellent earnings are what you want, an opt-in list will do amazing things for your business enterprise.

There are many resources and content on the internet available for everyone to read and follow in building a list. Sometimes they may be complicated because there are so many different methods. Different categories of people would have different techniques in developing an opt-in list, but no matter how different many methods are, there are always some crucial things to consider when build up your list. Here are four of them.

1) Put up an excellent web form in your web page that instantly follows the conclusion of your content. While some may say this is too soon to sign up for a visitors application, try to keep in mind that your home-page should provide a quick excellent impact. If somehow a focused guest discovers something that he or she does not like and gets turned off, you may just forget about that person signing-up.

An excellent web form for signing-up for an opt-in list is not difficult to do. Just write a simple short statement about how they would like to see more and get updates about the web site. Then there should be an area where they could put in their names and e-mail address. This web form will instantly save and send you the data inputted. As more individuals sign in, your list will be growing.

2) As mentioned in the first tip, create your home-page very, very attractive. You need to have well written content and explanations of your web site. Based on what your web site is all about, you need to catch your web page prospective customer’s fancy. Make your web site useful and very easy to use. Do not expect everyone to be technical smart. Invest in having excellent programming in your web site, make your web graphics excellent but do not over do it.

Don’t waste your energy on making your home-page too large file size wise. Not all individuals have devoted internet connections, the quicker your web page gets loaded, the better. Go for a look that borders between convenience and sophisticated information.

3) Provide excellent services and products. A return customer is more likely to bring in more money. Even then and now, a pleased customer will suggest your business always. Testimonials and suggestions alone can generate more earnings than an expensive ad. As your clients base grows so shall your list. With more members on the list, the more individuals will get to know about what you have to offer.

4) Keep a clean and private list. Never lose the trust of your customers that they have given you. If you give their e-mail addresses to others and they get spammed, many will probably remove themselves from your list. Keep in mind, a strong reputation will drive in more visitors and members as well as enhance the commitment of your customers.

Profitable List Building – 5 Powerfiul List Care and Profit Strategies (Choose Your Favorites)

I’ve got something pretty cool for you in this article – 5 powerful list care and list profit strategies to fast track your list building.

Now, of course, I encourage you to do all of them. But even if you only do one of these that you haven’t done before, you will increase the care and loyalty of your list community by leaps and bounds.

LCS #1 – Community

I have watched big-named gurus and very successful people at seminars and workshops, run and hide from someone in their list.

I never want to be that person. I want to build up my list and grow relationships.

One of your goals online should be number one in their email inbox. When you take great care of your community, that is one of the advantages you get.

LCS #2 – Ask Questions

Ask your community what they struggle with, what they need. Then answer them in webinars, offer advice and create products. A question as simple as, “What is your biggest question about… ” will give you all sorts of answers.

KNow your community so well they feel like you are answering their questions before they even ask.

LCS #3 – Answer Questions

It’s not enough to just ask the questions – you need to answer them. When you answer their questions you set yourself apart. Why? Because most people online don’t do it!

LCS #4 – Their History

Find out and know the history of your list community. You can do this on your webinars, at events, through emails… there are all sorts of opportunities to get to know your group.

If you know where they are coming from, their background, what they have tried, what has been successful, what has not worked out, you can take better care of them and steer them in the right direction.

LCS #5 – Nurture

You want to nurture your list community. So how do you do that? Well you start by doing all the things we already talked about and then… wait for it… you teach them stuff!

What do I mean by that? Teach them things and show them how to take the next success steps. One of the best ways to do this is to offer them your products and services. If you have answers to their struggles and you don’t offer it to them, you are doing them and yourself a disservice.

I know this may be a radical idea for some people. But the truth is that people need what you have to offer – so offer it!

So now that we have looked at these five list care strategies, which one of these would be the most challenging for you? Why?

Going the opposite way, which one of these would be the easiest to do? Why?

So here is my challenge for you: Which one are you going to commit to doing either before your head hits the pillow tonight or by the end of this week?

Now I want you to think about something. If you do these things you will be doing good, helping people make a difference and making a good living from it.

List Building: Step Two

When you set out to start list building, step one is finding your niche. You need to have something that interests you to build your list around. If you only watch television, you have something in common with millions of people around the world. I hope you do more than that, but you see what I mean? Everybody has something that they do when they aren’t working, sleeping, or eating. Right? Not too many people just sit in a chair and stare silently into space.

So, the second step, after you find your niche, is to build a squeeze page. First, you have to have some kind of budget. You’re starting a business! Even if it’s only $50 a month, like it was for me, that’s a budget. So, decide what your budget is.

If you have more money than time, there are two things you can do. You can pay someone to make a squeeze page for you. It’s pretty inexpensive, probably not more than $20. You really shouldn’t pay more than that when you’re just starting out. Or, you can join a program like Marketing Makeover Generator, and it will walk you through the whole process. All you have to do is come up with a bit of sales copy and you’re set. That’s an option, but it is a subscription service, so you’ll need to have money for that.

But if you have more time than money, you’ll need to learn to do this, and it’s not that difficult. You can get the trial version of Dreamweaver. which is a WYSIWYG (what you see is what you get) HTML editor. It’s powerful. You can also download a free WYSIWYG HTML editor called N-Vu at http://www.nvu.com. Play with either of those software programs and learn a little about it. Once you get playing around, it’s kind of fun. Dreamweaver has a whole tutorial for you to read. I suggest you do that. You’ll learn how to use the program, and you’ll learn some HTML. Front Page is another editor, and you might have that on your computer already. It doesn’t matter what you use. Just start!

Once you’re familiar with the program you’re using, then start to think about what’s going on the page. A simple graphic, like a picture of yourself, a great headline, some bullet points, and an opt-in box for list building is all you need.

It’s probably best to keep a white background. When you go with blacks and purples, it’s not very professional looking. Stick to basic neutral colors or light colors that make the text easy to read.

Your bullet points should show the viewer how he or she will benefit from signing up for your list. Here are some of mine for My First List.com:

  • How To Build Your First List In Less Than 90 Minutes
  • 3 Ways To Instantly Make Money From A List
  • How to Start Your First Website

Those are all reasons that people might want to sign up to get more information. That’s what you need to do: Let them know why they should sign up. If you’re selling wedding gowns, you might have bullet points like:

  • Unique Wedding Gowns, Only a Few Available of Each Style
  • Budget-Minded Wedding Gowns
  • Picture-Perfect Wedding Gowns

You get the idea. Brides want pretty, to have a dress no one else has worn, and for them to be reasonably priced. Right? If you could tell people how to find those, they would sign up for your list.

List building is an art and a science. You have to be reasonably creative, but it’s not hard to do. Put something together that pleases you, and then, put it up and see if it works! If it doesn’t work, try a different headline. Then, try different bullet points or different colors. Make your tests one at a time to see which change works, and then, keep doing it.

Just don’t be shy about getting this started. Your squeeze page is your tool for getting opt-in subscribers. Just get one out there and let it start working for you!

Facebook Fan Pages – The New Capture Page and List Building Tool

Using Facebook Fan Pages to Capture Contact Information

The use of capture or squeeze pages for viral list building and lead generation is familiar to most people who browse the web regularly, but the use of a Facebook fan page (or business page) to capture visitor information is just starting to “catch on.” The use of social media in general has taken off at a staggering rate and has ushered in social marketing with it. A Facebook fan page, when used correctly, is an essential component and offers some tremendous advantages over traditional capture pages for list-building and lead generation. With Facebook exploding to now well over 750,000,000 people, the viral power to expand your traffic many times over, greater conversion and the highest accuracy possible makes a Facebook capture page the superior alternative to traditional capture pages.

A Good Capture Page Offers Value

A good capture page offers some type of incentive in exchange for visitors typing their name and email into a form, essentially “opting in” and giving permission to receive emails or even to be contacted by phone. Obviously, the incentive needs to be something of value in order to draw in the right people, but it need not be something of high monetary value. In fact, in many cases the incentive is simply providing online information and/or training and is either delivered via email, like an “e-book,” for instance, or in many cases providing a link to a website with videos and links to other valuable resources. This type of lead-capture system requires a graphic-rich offer page with the ability to capture the information and then pass the visitor on into the destination page, where the sale, or “conversion” process continues. The process of converting a visitor to a paying customer often takes time – like a courtship where you develop trust over time and engage in an ongoing dialogue, all while providing ongoing value.

Why Build a List?

The most obvious answer as to why you would build a list is to sell someone something, but the smart marketers are not necessarily looking for just the immediate, one-time sale. They are looking to develop a large following to which they can provide products and services over an ongoing period of time, so it is important that they nurture and cultivate the list by continuously providing value – a “win-win” situation for both parties.

Driving Traffic

How to drive traffic to a capture page is a huge topic and there are many techniques to do so including SEO (search engine optimization), email campaigns, and now through the very powerful new world of social media and social marketing. Businesses are aggressively driving traffic utilizing many of these different methods and we’ll take a look at how they can get the most out of their efforts and out of their advertising dollars.

What’s a Facebook Fan Page?

Facebook fan pages, often referred to as business pages, are pages where businesses are able to promote themselves on Facebook. Conversely, Facebook’s personal profiles are intended to be used for non-commercial, social networking only. Where individuals on Facebook collect “friends”, fan pages collect “likes” as they establish a following.

Why do Businesses Need to be on Facebook?

Simply put – because that is where the people are! With over 750,000,000 million users and most of them logging in multiple times per day, Facebook already has more traffic than Google. Already, 83% of businesses are using Facebook in some way because they know they need to have a presence on Facebook. As the saying goes, “put your bait where the fish are” – and they are on Facebook!

The Importance of a Capture Page on Facebook

So if the people are on Facebook, then why not just concentrate your traffic-building efforts on getting the attention of Facebook users and then driving them to your existing capture page websites? Why have a capture page inside Facebook? Well, being active on Facebook is, for most users, an enjoyable activity where they are able to interact with friends, check out what’s going on in their social circles, join in discussions, browse through photo galleries, search for lost friends, etc., and often the last thing they want to do is click on something that takes them outside of Facebook. When something of interest floats by them (social marketing), they are less likely to check it out if it points to a site that is external to Facebook. As soon as they click on something which starts redirecting them to an external website, they will simply close it before it even finishes loading. Conversely, they are much more likely to check it out if it keeps them within Facebook.

The statistics for Facebook advertising bear this out, as conversions are much higher if the landing page for an ad is within Facebook. It also fits the sales process well, allowing marketers to develop buying interest in stages, eventually getting them to the point where they are willing to go to the transactional site. Facebook also offers discounted advertising rates of up to 30% for channeling ad traffic directly to a page within Facebook, as opposed to moving them to an outside site.

Facebook is an Open and Viral Network

Facebook is an open network and is built on the basis that everyone within your social circle (your friends) sees everything that everyone else is doing. The newsfeed (when you click Home) is simply a collection of the content that is being posted on the walls (personal profile pages) of all your friends. Understanding this simple concept highlights the powerful viral benefit of marketing on Facebook, or even driving traffic from outside of Facebook to a viral capture mechanism on a fan page within Facebook.

Just as with a traditional capture page, a fan page capture page needs to provide a way to present a graphic-rich and engaging offer or incentive to get the visitor to opt in and then automatically send a confirmation email. Unlike a traditional capture page, it should leverage Facebook’s open network environment and automatically send a customized wall post to that visitor as well, thus exposing all of their friends to your business or service. This essentially automates the word-of-mouth process, not requiring the visitor to take an active role. The credibility of that individual translates directly to your product and service, providing an instant recommendation and increases the likelihood that their friends who have an interest in your product or service will go to you first. In fact, by clicking on the linked wall post, they will go to your fan page capture and the whole process starts over again.

So, if you are already driving traffic to a capture page, using a Facebook fan page capture can literally multiply your traffic many times over. Even if only one friend clicks the wall post to check it out, you’ve doubled your traffic. With many Facebook users these days having 300, 400 or even 500 friends or more, the additional exposure can be tremendous!

Greater Conversion and Better Accuracy

Since Facebook is a membership network (i.e. free), users must log in and identify themselves to Facebook in order to access the network. This allows a Facebook fan page capture to streamline the capture process. Instead of requiring the visitor to fill out a form, providing at the minimum their name and email address, they can simply, with two clicks, give Facebook permission to provide their information directly from Facebook’s database to the capture tool. Since they are not directly providing this information it lessens their reticence as well as eliminates the additional keystrokes, so visitors are much more likely to follow through. Statistics support this showing a 3- to 4-time greater conversation rate over traditional capture pages.

This process also ensures the accuracy of the information captured, as it is captured directly from Facebook’s database. This eliminates the common occurrence of visitors putting in false information (i.e. Mickey Mouse and Santa Claus will no longer be visiting your site) to get past the capture page. In fact, people typically use their primary email, which is less likely to go away, when they sign-up for Facebook, and they are much less likely to provide a fake name as this would obviously hinder the social networking process of finding old friends, colleagues, etc. Using a Facebook fan page capture automatically upgrades the quality of the information captured.

So to wrap it all up: A market with over 750,000,000 people, viral power to expand your traffic many times over, greater conversion and the highest accuracy possible truly make a Facebook fan page capture the superior alternative to traditional capture pages!

Email List Building in 5 Easy Steps

In the world of online business, email list building is the process of developing a database of people’s email addresses who have an interest in your business and are willing to consider buying from you. So how do you build a customer list? Here are 5 easy steps to follow.

1. Start With An Email Autoresponder.

You need reliable autoresponder software when you’re building a customer list. An autoresponder can automatically send potential customers a sequence of pre-written emails when they subscribe to your list. It will keep a record of who you send it to, the subject line, the text within the email, open rates, click-through rates and how many messages you have sent.

2. Put An Opt-in Form On Your Website.

Your email list building strategy starts with an opt-in form. This is a form that can easily be created by your autoresponder software. You position the opt-in on your website so that your website visitors can see it and insert their email address. You only need to ask for their email address as at this stage, as the more details you ask for, the less likely people will be to provide you their information.

3. Offer Something Of Value For Free.

To encourage somebody to provide you with their email address, you will need to offer something of value in return. This is how to build your list. Keep in mind that what you give away for free will reflect back on the quality of the products and services that you sell. You could give away something like a free report, video or newsletter related to your business and it should be emailed to the person as soon as they opt-in to your list via your autoresponder.

4. Set Up A Sales Funnel.

Now that the prospect is on your list, you need to guide them through a process of understanding the benefits of your products and services. This is your sales funnel, which is a series of messages emailed to your prospect with various product up-sells and down-sells. As you build a customer list, a prospect will, on average, need to see or hear your marketing messages at least seven times before they take action and buy from you.

5. Always Provide Value.

One of the most important elements of email list building is to constantly deliver value to the people on your list. Of course, your content is directed toward specific reasons to buy your product but you don’t want to make it sound like a persistent sales pitch. As you deliver valuable information, your subscribers will start to trust you and regard you as an expert in your market. They will then be more likely to buy from you.