Building an Email List for Beginners Pt 4 – Creating Press Releases to Build Your Email List

Creating Press Releases (PR) to drive traffic and build your email list is a little different than writing standard articles.

You want to write your press releases in the “third person” narrative rather than first person.

When writing in third person, you will use pronouns like “he” and “she” rather than “I” or “we”. A press release is like a news story and you are the reporter. You will report on yourself or your business.

The beautiful part of crafting a really good press release, submitting it to any of the free or paid press release websites, is you have very good chance that the release will be picked up by any number of Online News & PR services.

PR’s will not only send visitors to your site, but you could potentially create 100’s if not a 1000 or more fresh, high quality back-links from high “page ranked” sites.

The structure of your press release should follow an outline similar to this:

  1. The headline – You will want to capitalize the first letter of each word and make the headline catchy to draw in the reader.
  2. Do not use an exclamation point (!) in the headline, as the article will appear to be salesy. The PR needs to appear to be news worthy.
  3. The Opening paragraph – Here you will spell out the who, what, where, why and when of the article and also summarize the entire article. Many sites will only show the headline and first paragraph so make this count! Draw your reader in to either click to read the full story or continue reading if the PR site displays the entire article.
  4. The remaining 2 to 4 paragraphs – You need to include actual facts as they relate to your business or service. Include any relevant time-lines and as much detailed information as possible. Focus on really grabbing the attention of the reader throughout the entire article.
  5. The closing paragraph will just be a summary of the entire PR.
  6. Many wire service companies say that your article should be 500 words or less, but the news services prefer 700 word press releases.
  7. Place your anchor text link in the first paragraph and at the end. Two links is sufficient.

Tip: If you are offering a “Free Report” in your PR from your website, you want to label it as a “White Paper” NOT a free report in your article.

In closing, a well crafted PR is worth its weight in gold and you need to really make your words count.

The amount of possible back-links and the traffic to your site from your PR, will surely help you build your email list very quickly.

Click the link below for more information to help you build your list fast.

Lead Generation – The Number 1 Secret to Building Your List Online

Are you getting frustrated trying to generate leads to build your business online?

I know how you feel. No doubt, you have heard The Money Is In The List… build your list to build your business. But exactly how to you generate leads and build your list on the Internet?

I have a secret for you… there are at least a thousand ways to generate leads online, and most of them are not worth the effort. However, here are the top 6 ways to generate leads and market on today’s Internet:

1. Article Marketing

2. Forums and Blogs

3. eBay Classifieds

4. Press Releases

5. PPC marketing

6. Joint Ventures

WARNING: Everyone is hung up on lead generation, but all lead generation and list building techniques are basically worthless unless you have a way to capture your leads and follow up with them automatically.

The best way to capture leads is with a squeeze page. A squeeze page is a website that offers valuable free gifts or services so a prospect will enter his name and email address to join your email list. And the best way to automatically communicate with your leads is a good autoresponder which is software that resides on your website server and automatically sends a series of emails according to a schedule you define in advance.

If you want to build your business and your potential customer list, focus your efforts on the top 6 proven methods for lead generation listed above, and be sure to get the best autoresponder service that meets your business needs.

Email List Building in 5 Easy Steps

In the world of online business, email list building is the process of developing a database of people’s email addresses who have an interest in your business and are willing to consider buying from you. So how do you build a customer list? Here are 5 easy steps to follow.

1. Start With An Email Autoresponder.

You need reliable autoresponder software when you’re building a customer list. An autoresponder can automatically send potential customers a sequence of pre-written emails when they subscribe to your list. It will keep a record of who you send it to, the subject line, the text within the email, open rates, click-through rates and how many messages you have sent.

2. Put An Opt-in Form On Your Website.

Your email list building strategy starts with an opt-in form. This is a form that can easily be created by your autoresponder software. You position the opt-in on your website so that your website visitors can see it and insert their email address. You only need to ask for their email address as at this stage, as the more details you ask for, the less likely people will be to provide you their information.

3. Offer Something Of Value For Free.

To encourage somebody to provide you with their email address, you will need to offer something of value in return. This is how to build your list. Keep in mind that what you give away for free will reflect back on the quality of the products and services that you sell. You could give away something like a free report, video or newsletter related to your business and it should be emailed to the person as soon as they opt-in to your list via your autoresponder.

4. Set Up A Sales Funnel.

Now that the prospect is on your list, you need to guide them through a process of understanding the benefits of your products and services. This is your sales funnel, which is a series of messages emailed to your prospect with various product up-sells and down-sells. As you build a customer list, a prospect will, on average, need to see or hear your marketing messages at least seven times before they take action and buy from you.

5. Always Provide Value.

One of the most important elements of email list building is to constantly deliver value to the people on your list. Of course, your content is directed toward specific reasons to buy your product but you don’t want to make it sound like a persistent sales pitch. As you deliver valuable information, your subscribers will start to trust you and regard you as an expert in your market. They will then be more likely to buy from you.

10 Email List Building Tips

The most successful internet marketers know the extreme importance of building email lists. In fact, one of the keys to growing a successful online business is to build an email list of potential customers in your target market.

There are numerous ways you can build your email list, including:

Identify your target market. Who wants or needs your product or service? Identifying your target market is your first step in building your email list.

Quality over quantity. You can have a list of thousands of subscribers, but if those subscribers aren’t interested in your niche, you’re simply wasting your time. Make sure you target those people who are interested in purchasing your product or service.

Use an autoresponder. It is absolutely essential that your list members verify that they actually signed up for your list. The easiest way to verify opt-ins is to make use of an autoresponder, like Aweber. Each time someone subscribes to your list, the autoresponder will automatically send an email to the subscriber asking him to confirm that he indeed wants to be on the list.

Don’t spam. The last thing you want is a reputation as a spammer, so do not send unsolicited emails to those people who have not given you permission to do so. In addition to spam being illegal in the United States, most people aren’t very receptive to receiving unwanted emails.

Design a squeeze page. A squeeze page is simply a Web page that is designed to capture the names and email addresses of those who want to subscribe to your list. Some internet marketing experts recommend designing a squeeze page that has several pages. Each of those pages should contain useful information for your target market.

Make your opt-in box highly visible. Visitors to your squeeze page must be able to easily see your opt-in box, so ensure that it’s in a highly visible spot, such as the upper portion of your homepage.

Offer subscribers something for free. One of the best ways to encourage people to subscribe to your list [] is to offer them something – such as an ebook or a report – for free.

Find different ways to drive traffic to your squeeze page. You must try different ways of driving traffic to your squeeze page, so prospective customers will sign up for your list. Include links to your squeeze page in your email signature, in your signature at any forums you frequent, and on your blog. You may also want to use Google AdWords and article marketing as ways to drive traffic to your squeeze page.

Treat your list well. People sign up for your list because they’re interested in the information you have to offer, so treat them well by consistently providing them with valuable content. Additionally, avoid sending too many sales pitches, or you’ll likely alienate some of your subscribers and cause them to unsubscribe.

Offer valuable content. If you send regular mailings to your list, ensure that they are filled with information that your subscribers want. To convert your list members into paying customers, always offer them something of value while limiting your sales pitches to only products from which you think they can benefit.

The Advantages of Email List Building

Marketing is essential for today’s small business owners to survive. Email list building is now considered one of the most important tools used for Internet marketing. Nothing is more cost effective and instant like sending an email. Building data lists can be defined as the process of creating a database that consists of potential individuals who are interested in the same niche of your website.

Therefore it can also be considered as gathering contacts as much as possible, “that are interested in your product or service”. Email list building is recognized as a process which consumes a lot of time and money. However, there are some methods to engage in list building without large amounts of money for services.

A list can be used as your core foundation to your small business’s marketing plan. If you have a good lists, it will be easy for you to conduct a powerful sales letter, offer new products, connect to your core group. Most importantly, you will get the opportunity to sell your products or services to potential consumers directly. List building allows you to interact on a more personal level, quickly understanding what your customers want and expect from your business or offer.

List building gives you the opportunity to send repeated invitations or information to the people, asking them to go and see your website, and also provides the opportunity for them to opt out if they so choose when you send your message compliant and follow the rules of responsible email marketing.

Make sure your email provides answers to common product or service questions and has a powerful subject header. Providing valuable information, special offer is always a good idea to attract visitors to your website. This increased traffic will increase your chances of obtaining sales. Therefore email list building can also be considered as a good asset for the development of your website. The visitors who come to your website will tell their friends and family members about your services and it will also generate sales through word of mouth. Therefore the basic idea behind list building is the process of gathering email addresses which you can use to promote your product in the future. One of the main problems today is many services that provide email marketing sending softwares will block your account if it gets any spam complaints.

The main objective of building contact lists is to create online relationships. According to the research, it has been identified that creating online contacts are much effective than creating physical contacts as the message can be sent much quicker and more efficiently.

Purchasing a list for email marketing list building marketing, can create a trusted go to database for release whenever you have exciting news. People who live in the present world are very impatient and small businesses must get in front of the consumer for less cost to succeed in today’s digital marketplace.