How Can I Generate Leads For My Business?

A lead is somebody who has, by some means, expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. You need to be constantly generating more business leads in the hopes of turning those leads into customers.

Here are 5 proven ways to generate more leads fro your business.

1. Regularly Publish Content On Your Website

Putting information to your blog or website frequently, and on a regular schedule, boosts your chances of your website being ranked by the search engines and connecting with your audience. Remember that every bit of content for your leads needs to be checked for grammar, clarity, and format. You want the information you provide to represent the type of products and services you offer. If you make silly mistakes, it will reflect back onto your business.

2. Host A Webinar

Hosting a webinar is a great way for generating more business leads. A webinar is a live web-based video or audio conference that connects the host of the webinar to an audience. It’s an easy way to introduce yourself your business, and your unique personality to your prospects. And it doesn’t have to cost any money. YouTube Live, Google Hangouts and other websites and software suites offer free webinar services.

3. Record Helpful Videos

Video “connects” with your target market much better than text-based content. Videos are quick and easy to create and you don’t even need to appear on camera if you don’t want to. There are many video sharing sites that draw in millions of frequent users. YouTube and Vimeo are just two of the many places where you can host videos where you solve real problems in the lives of your prospects.

4. Answer Questions on Q & A Sites

People online go to websites like Quora, Yahoo Answers and WikiAnswers to ask questions about almost every topic. This is a way to prove yourself as an informed leader in your field. The search engines on these websites let you to focus on a specific question or topic, and when people see your answers, you can guide them back to your website.

5. Write An eBook

It’s not difficult to write an eBook and you can offer it for free in return for a prospect’s email address. Deciding upon an eBook topic is important. If you have existing clients, what questions do they keep asking? Check out the questions on industry related forums and Facebook groups. What are people asking for help with? If you provide the answer in your eBook, your prospects will want it.

AWeber Vs MailChimp: Which Works Better?

You can never do away with people or visitors who will just go to your website and will probably not buy anything. This is a problem encountered by all internet marketers. However, you can always do something to reduce this kind of traffic leak. One of the most effective ways is by presenting your readers or visitors with the option to sign up for your mailing list. This is where you will need a reliable email autoresponder and an effective landing or capture page. An autoresponder delivers information (including download links) as soon as the visitor confirms his email address after signing up through your landing page. It enables continuous marketing at very low-cost, expands reach and attracts more traffic and subscribers to your blog or website. Above all, it helps generate repeat sales and develop long-term relationships with your subscribers with little efforts.

As an internet marketer, choosing the right autoresponder is very crucial to the success of your online business. I had the chance to review the features of two well-known service providers, and here I will discuss them briefly to you to help decide what features and benefits to consider when choosing the right one for your business.

AWeber is considered as the market leader in email marketing and mailing list management with its smooth email marketing system. It provides its customers numerous user-friendly and customizable templates that come with 1 to 2 column designs to easily fit different opt-in forms and it allows you to create your own sign-up forms using its built-in wizard. It is equipped with a system that can import your contacts not only from your site, but also from a couple of third-party websites including PayPal and Yahoo. AWeber offers free migration support for importing your list from other email marketing service provider.

Knowing your progress with AWeber is made easy because of its excellent tracking system that will monitor your campaign’s performance. It will show you the people who opened your mail, which of your links are clicked and the number of people who opt-out or no longer wish to stay in your list. Its segmenting feature can group your subscribers based on similar activities like opening the same link or purchasing the same product. This is particularly helpful in targeting the right content to the appropriate leads for higher revenue conversion.

MailChimp is another autoresponder provider. It also offers numerous opt-in form templates, however not customizable. Just like AWeber, it provides a campaign progress report that details the growth of your subscribers and your subscriber’s activities, whether they read your email and click on your links or not.

I have come across a couple of customer reviews about MailChimp. Some users are unhappy with their services, especially on the issues about user’s accounts being shutdown, while others are complaining about being unable to send messages to their subscribers. Some say that these things happen because of MailChimp’s very strict policies, making people address the network as “not affiliate friendly”.

As to their rates, AWeber offers its services depending on the number of your subscribers. You will be charged $19 per month for 500 subscribers, $29 for 2500 subscribers, $49 for 5000 subscribers, $69 for 10,000 subscribers, $149 for 25, 000 and if you gain more subscribers, you can talk to their help desk for a special price. While in MailChimp, your first month will be free of charge, given that it will not exceed its trial limit which is 2000 subscribers. On the succeeding months, you will also be charged

depending on the number of your subscribers. For 2,500 subscribers, you will be billed $30, $50 for 5,000 subscribers, $75 for 10,000 subscribers, $150 for 25,000, $240 for 50,000 and a special price if you exceed those.

You may find that AWeber is more expensive compared to MailChimp when you have less than 2000 subscribers, However, once you have more than 10,000 subscribers MailChimp charges more per month than AWeber. Most important of all is you need to consider long-term which email list provider will be more beneficial to you. Surely, you do not want to start engaging with one, that will eventually fail or not work for your business. Yes, you can move and replace your service provider if things do not get any better, but you must remember that moving or transferring your list is not an easy and beneficial task. Given that when you do so, chances are up to 90% of your subscribers that you have worked hard for can be lost.

Remember that in choosing or settling for a service provider, be it AWeber or MailChimp or another company altogether, you really need to do your homework before you commit. List building management is such an important part of your growing your business in terms of being able to build trust and relationship with your subscribers and being able to provide value. Keep in mind That it is through value based marketing that you will be able to monetize your list. So to answer the question AWeber Vs. MailChimp, it is necessary for you to check the company’s credentials and reviews before getting involved, as you want to be able to deal with a company that you can use for the long-term and one you can rely on to effectively manage your email list.

Introduction To Autoresponders

When it comes to making money online especially when it comes to email marketing, there is one tool that is very important and essential.

If the truth must be told, it is the ONLY tool that you needed to start building targeted email lists in whatever niche market you are targeting.

Of course, I’m talking about an AUTORESPONDER.

With an autoresponder, you’re able to automate the entire process of building and monetizing your mailing lists. In addition, using this automation system, you can begin to build valuable relationships with your subscribers, by you trying to sending positive brand messages in every email.

Without an autoresponder, managing your mailing list could be a complete nightmare!

The only way to truly maximize your income online, while minimizing your workload is in your ability to streamline your business and automate as many tasks as possible.

In order to do this, you need to be able to communicate with your audience on a complete automated working system, so that you can use the best of your time growing your business and your brand.

So, how can you begin to automate your list building plus being able to maximize your list profits instantly?

This special report outlines the key essentials to setting up a powerful autoresponder campaign that will drive in leads and effectively build a positive brand in your chosen market.

So without further delay, let’s get started!

Why You Need An Autoresponder

1. Autoresponders help build and reinforce customer relationships.

2. Autoresponders help increase revenue.

3. Autoresponders don’t close.

4. Autoresponders improve branding and personalization.

5. Autoresponders help you keep in constant contact with your clients and customers.

Factors to consider when choosing an autoresponder service

Now that you have known the importance of an autoresponder as a marketing tool, the next step is to choose your autoresponder service provider.

There are certain factors that must be considered when choosing your autoresponder service provider, just as there are factors you consider before going into any business. Among these factors are:-

1. Ensuring Compliance: – Ensure to host your autoresponder with a professional service provider. This guarantees that your emails are compliant with the SPAM ACT of 2003.

2. Higher Delivery Rates: – Professional autoresponder companies are experts at ensuring high delivery so that your emails make their way to your subscriber’s inbox.

3. Unlimited Mailing Lists:- With a professional autoresponder provider, you’ll be able to create an unlimited number of campaigns and mailing lists, giving you the opportunity to target a bigger segments of your market as well as venture into as many different niches as you wish.

4. Extended Features: – The majority of professional autoresponder service providers offer a variety of important tools and resources that make it easy for you to tweak your campaigns and maximize result. These tools give you the ability to split test, monitor performance, as well as the ability to segment and target different parts of your overall list. All these are important features to maximizing your email marketing results.

Five Ingredients for the Best Home Based Business

The key aspect to starting the best home based business is to ensure that you are able to provide a product or service to a selected target audience, who want or need that product and service.

That audience have to be willing to buy it from you and there must be sufficient numbers of customers to buy the product or service. Also, and most obvious, you need to be able to make a profit or else you have no business.

The best home based business is one that is online. There has been a huge consumer shift over the past few years of people buying products and services online and this new digital economy is growing at a phenomenal rate.

The five fundamental ingredients that the best home business:

A Solid Business Plan

The best home based business model needs the perfect mixture of recurring income (when you sell something once and get paid every month, such as a membership website), affiliate income (when you sell items and get paid a commission) and high ticket income (products or services that you sell where you earn in excess of $1000 per sale).

A List Building Strategy

This is s system that allows you to build a list of customers who are interested in your product or service. You will need an autoreponder system and something of value that you can give away to encourage people to subscribe to your list (like a free report or DVD).

A Marketing Funnel

The best home based business marketing funnel follows on from you list building strategy. Once your prospects have subscribed to your list, the marketing funnel helps to build a relationship and trust so that your prospects make that all important first buying decision.

Paid and Free Traffic Sources

Customer traffic is the lifeblood to any home business and you must ensure that you have the appropriate skills to use both paid and free customer traffic that is relevant and will convert into customers.

Peer Group, Mentors and Mindset

If you want to build the best home based business you are going to need help. It is important that you invest in your home business education to learn from those that have gone before you. Learning from someone who’s already successful will make a big difference to your results.

The best home based business is one that does not have an expensive set up cost, has a huge audience of potential customers and allows you to offer specific and popular products without having to buy them first and hold them in stock. This form of home based business is called online affiliate marketing.

Online affiliate marketing is where you, as an affiliate, sell products and services and receive a commission when they are purchased. You do not need to buy the products first. You simply locate a vendor that has a popular product (and there are many of these) and sign-up as an affiliate for that product. This does not cost you anything. You then promote the product to your list of customers via email or online or offline advertising. When a person buys the product from you, the vendor will then pay you a commission. You do not have to worry about the product fulfilment or delivery, as the vendor will do this. Also, a good vendor with a good product will supply all the necessary training and marketing materials you will need to help you sell the product.

Many entrepreneurs want the best home based business as they have come to realise that relying on one salary from one job no longer provides fro a secure financial future with all current economic round of job cuts, pay freezes, fewer working hours and lower pay.

The internet offers the best home based business opportunities. To put this into some perspective, the holiday season online retail spending for 2012 was a 16-percent increase over 2011. This includes November 26 (aka Cyber Monday) which became the heaviest online spending day on record at $1.4 billion. Just having a small slice of this would good for any home based business!

List Building: Step Two

When you set out to start list building, step one is finding your niche. You need to have something that interests you to build your list around. If you only watch television, you have something in common with millions of people around the world. I hope you do more than that, but you see what I mean? Everybody has something that they do when they aren’t working, sleeping, or eating. Right? Not too many people just sit in a chair and stare silently into space.

So, the second step, after you find your niche, is to build a squeeze page. First, you have to have some kind of budget. You’re starting a business! Even if it’s only $50 a month, like it was for me, that’s a budget. So, decide what your budget is.

If you have more money than time, there are two things you can do. You can pay someone to make a squeeze page for you. It’s pretty inexpensive, probably not more than $20. You really shouldn’t pay more than that when you’re just starting out. Or, you can join a program like Marketing Makeover Generator, and it will walk you through the whole process. All you have to do is come up with a bit of sales copy and you’re set. That’s an option, but it is a subscription service, so you’ll need to have money for that.

But if you have more time than money, you’ll need to learn to do this, and it’s not that difficult. You can get the trial version of Dreamweaver. which is a WYSIWYG (what you see is what you get) HTML editor. It’s powerful. You can also download a free WYSIWYG HTML editor called N-Vu at http://www.nvu.com. Play with either of those software programs and learn a little about it. Once you get playing around, it’s kind of fun. Dreamweaver has a whole tutorial for you to read. I suggest you do that. You’ll learn how to use the program, and you’ll learn some HTML. Front Page is another editor, and you might have that on your computer already. It doesn’t matter what you use. Just start!

Once you’re familiar with the program you’re using, then start to think about what’s going on the page. A simple graphic, like a picture of yourself, a great headline, some bullet points, and an opt-in box for list building is all you need.

It’s probably best to keep a white background. When you go with blacks and purples, it’s not very professional looking. Stick to basic neutral colors or light colors that make the text easy to read.

Your bullet points should show the viewer how he or she will benefit from signing up for your list. Here are some of mine for My First List.com:

  • How To Build Your First List In Less Than 90 Minutes
  • 3 Ways To Instantly Make Money From A List
  • How to Start Your First Website

Those are all reasons that people might want to sign up to get more information. That’s what you need to do: Let them know why they should sign up. If you’re selling wedding gowns, you might have bullet points like:

  • Unique Wedding Gowns, Only a Few Available of Each Style
  • Budget-Minded Wedding Gowns
  • Picture-Perfect Wedding Gowns

You get the idea. Brides want pretty, to have a dress no one else has worn, and for them to be reasonably priced. Right? If you could tell people how to find those, they would sign up for your list.

List building is an art and a science. You have to be reasonably creative, but it’s not hard to do. Put something together that pleases you, and then, put it up and see if it works! If it doesn’t work, try a different headline. Then, try different bullet points or different colors. Make your tests one at a time to see which change works, and then, keep doing it.

Just don’t be shy about getting this started. Your squeeze page is your tool for getting opt-in subscribers. Just get one out there and let it start working for you!