Teleseminars or Webinars: A Quick and Easy Guide Reviewing the Best Virtual Event for Your Business

Like many business owners, you want to offer and conduct webinars or teleseminars but are unsure of the processes involved. You may be confused by the terminology and want to know the key differences. This article will help explain some core features to help you decide which virtual event is best suited to meet your business needs.

The word webinar is actually a short way to say web-based seminar (web + seminar = webinar).

A webinar is a free or chargeable lecture/ presentation conducted and transmitted solely over the web. Webinar programmes such as GoToWebinar or Go To Meetings are free to download and use for attendees, but moderators (i.e. you, the host) will have to pay a small subscription fee.

All anyone needs to conduct and/or attend a webinar is a computer with speakers/headphones, and an internet connection. The webinar autoresponse system sends attendees a link and prompts them to register for the event (allowing you to build your list). Later, a reminder is issued. Using a link with a unique ID number sent by the webinar software, attendees are taken to the virtual “conference hall”.

There they see an introduction screen which you’ll be able to set up, outlining details of the event you’re hosting. During the event, you will be able to present slides, screenshots, video, and other documents. Attendees can type questions, raise virtual hands, and when invited, talk directly to you, the moderator.

Attendees can not only hear you and other attendees but they can see your high-quality presentation too. They can type questions which moderators can read and respond to directly. For convenience, attendees’ mics are muted unless the moderator allows them to speak on air.

Webinars allow you to speak to a large number of people in attendance at once, presenting key information remotely across the world at any given time. Businesses save on time, travel & accommodation costs as neither the presenter nor attendees have to be at a specific location at a specific time. Bear in mind however, your attendees will need access to a computer with an uninterrupted internet connection.

A teleseminar on the other hand, is just another way to say conference call. The advantages to holding a teleseminar are the same as conducting a webinar.

Teleseminars are used to launch products and services and/or provide training whilst providing the business an opportunity to build up a list of contacts that show an active interest. They have become one of the most effective and economical ways for businesses to increase sales and visibility. It is similar in set up to webinars but being less complex, are a cheaper option.

Many newcomers begin with teleseminars before deciding whether to use webinars to interact with their audience. Ultimately many find that they prefer the ease and convenience of teleseminars. Teleseminars have the moderator and attendees to dial into a bridge line for interaction and calls are often recorded to leverage future sales and marketing opportunities.

To conduct a teleseminar one can use software such has GoToMeetings or Intercall. The software is free to download and use as an attendee, but moderators pay a small subscription fee. If attendees use free VoIP packages like Skype, their call is free. If an attendee misses a live call, it can be made available as a replay, thus increasing the opportunity for list-building as new people sign up to listen.

With a teleseminar there’s often no presentation to see; attendees just listen and talk to the moderator and other attendees. However, teleseminars offer greater reach in that all the attendees have to do is use a phone to dial a number (they don’t need access to computers or the internet). The ability to record teleseminars means that you can leverage further income and list-building opportunities.

So, in the end, what’s the difference? Well, actually not very much…Teleseminars also help businesses reach a large audience plus save time and money.

Your choice will reflect your budget, and your need or preference for more functionality. Your decision will also be based on the degree to which your content requires a presentation to make it more attractive or accessible to your listeners.

Such considerations also influence pricing decisions. Learning techniques that ensure you create teleseminars/webinars which brings in revenue and list building are themes that I regularly share with clients. The processes involved have proven results. I do hope that this short article has helped with your own decision making – I look forward to hearing your feedback.

Building an Email List for Beginners Pt 4 – Creating Press Releases to Build Your Email List

Creating Press Releases (PR) to drive traffic and build your email list is a little different than writing standard articles.

You want to write your press releases in the “third person” narrative rather than first person.

When writing in third person, you will use pronouns like “he” and “she” rather than “I” or “we”. A press release is like a news story and you are the reporter. You will report on yourself or your business.

The beautiful part of crafting a really good press release, submitting it to any of the free or paid press release websites, is you have very good chance that the release will be picked up by any number of Online News & PR services.

PR’s will not only send visitors to your site, but you could potentially create 100’s if not a 1000 or more fresh, high quality back-links from high “page ranked” sites.

The structure of your press release should follow an outline similar to this:

  1. The headline – You will want to capitalize the first letter of each word and make the headline catchy to draw in the reader.
  2. Do not use an exclamation point (!) in the headline, as the article will appear to be salesy. The PR needs to appear to be news worthy.
  3. The Opening paragraph – Here you will spell out the who, what, where, why and when of the article and also summarize the entire article. Many sites will only show the headline and first paragraph so make this count! Draw your reader in to either click to read the full story or continue reading if the PR site displays the entire article.
  4. The remaining 2 to 4 paragraphs – You need to include actual facts as they relate to your business or service. Include any relevant time-lines and as much detailed information as possible. Focus on really grabbing the attention of the reader throughout the entire article.
  5. The closing paragraph will just be a summary of the entire PR.
  6. Many wire service companies say that your article should be 500 words or less, but the news services prefer 700 word press releases.
  7. Place your anchor text link in the first paragraph and at the end. Two links is sufficient.

Tip: If you are offering a “Free Report” in your PR from your website, you want to label it as a “White Paper” NOT a free report in your article.

In closing, a well crafted PR is worth its weight in gold and you need to really make your words count.

The amount of possible back-links and the traffic to your site from your PR, will surely help you build your email list very quickly.

Click the link below for more information to help you build your list fast.

Kingdom Business and Marketplace Ministry

What is a Kingdom Business?

First, I like to say there is a distinction between a Christian business and a Kingdom business. What is that distinction?

For starter, any Christian can be in business and many times that’s just what it is, a Christian in business. Most entrepreneurs start businesses so they can generate a profit and long-term wealth for themselves, including Christians.

There’s nothing wrong with this viewpoint on the surface. However, this type of view can give us a tunnel vision for our business. It can also carry the possible dangers of fueling our own greedy nature and make us lose perspective if our business truly belongs to God.

As born-again followers and servants of our King Jesus, we do not simply run a business like any other organization. In other words, the company we own and run is not solely our own. Everything we have actually belong to our King and we are mere stewards here to further His Kingdom.

Simply put, a Kingdom Business is any entity whose main purpose is to utilize gains from doing business in the marketplace to further the Kingdom of Jesus Christ.

What is a Marketplace Ministry?

Now that we have a better understanding of what a Kingdom Business is, I would like to address what a Marketplace Ministry is.

In a nutshell, Marketplace Ministry is God’s strategic plan to reach our world for Jesus through our work or business. Ministry takes place outside the four walls of our church. We spend many countless hours a week in the workplace and how we spend our time should matter.

Many of us Christians often feel detached from the true reality of Sunday worship when compared to the daily grind of our regular work week. We have a hard time when it comes to the integration of our faith and the business world.

Christians, just like anyone else, spend most of their time in the marketplace. Our marketplace ranges from home, business, and community. It’s basically wherever we are engaging with others.

God desires to use Christians as a living testimony to reach those who are lost and don’t know Him. We are God’s people whom He chooses to use as instruments of change in a fallen and corrupted world.

Why Build An Email List?

Some Christians are reluctant to build an email list due to the fact that it can feel really pushy and self-promotional. It feels a lot more like marketing and much less like ministry.

The biggest and worst mistake you can make with your online business whether it’s a Christian one or otherwise is to not develop an e-mail list. Perhaps you’ve heard the term “The Money is in the List” before? This is true even if it’s a non-profit service. By the way, the purpose of any business is to earn a profit.

Well, let me back up just a little bit. It’s not so much as “The Money is in the List”, but as a Christian building a Kingdom Business and bringing your ministry to the marketplace your email list is the best way to connect with your audience. Also, an e-mail list will be your most valuable asset as it’s the only thing that really belongs to you even if you have nothing to sell it’ll allow you to communicate with your subscribers directly.

It’s not a system that belongs to the proprietors such as all the social media platforms. For example, if you were to build a bunch of followers on Facebook or Twitter but never capture their email, how will you contact your audience if the platform bans you or the platform no longer exist?

When To Build An Email List and Who Should Be On Your List?

When? – An old Chinese proverb reads “The best time to plant a tree was 20 years ago. The second best time is now.”

Who? – Most people or “your tribe” if you will, do not provide their email address to just any person, so if someone gets on your list, they have currently shown that they know, like and also trust you to some degree already and those are the ones you want on your list.

Building an authentic email list will require you to recognize the needs of your target audience and simply fulfilling that need. These are the people you are building your email list for.

How To Build an Email List

To begin the list building process you’ll need to create an account with a list management service, such as Aweber, GetResponse, or Mailchimp.

Alternatively, you can go with a self-hosted autoresponder if you are more tech-savvy. I do recommend Aweber as I find it the most user-friendly in my opinion.

The most basic way to entice someone to fill out a subscriber form so that they can get on your email list is to create an “Opt-in Freebie”. The opt-in freebie can be almost anything you want it to be such as, an eBook, Free Report, Check List, a “How To” guide, etc. just so there’s some perceived value there.

You would present your opt-in freebie in the form of a webpage or pop-up box. This is your ethical bribe if you will, in exchange for a person’s name and email address. Once the subscriber is on your list, you deliver what you promised them.

We do this by way of setting up an autoresponder. This can be easily done through your list management service. Remember to keep your follow-up messages or newsletter relevant to your offer and mission.

Your next step is to secure a professional autoresponder account of your own, so that you can begin to build to an email list for your Kingdom Business and Marketplace Ministry.

Lead Generation – The Number 1 Secret to Building Your List Online

Are you getting frustrated trying to generate leads to build your business online?

I know how you feel. No doubt, you have heard The Money Is In The List… build your list to build your business. But exactly how to you generate leads and build your list on the Internet?

I have a secret for you… there are at least a thousand ways to generate leads online, and most of them are not worth the effort. However, here are the top 6 ways to generate leads and market on today’s Internet:

1. Article Marketing

2. Forums and Blogs

3. eBay Classifieds

4. Press Releases

5. PPC marketing

6. Joint Ventures

WARNING: Everyone is hung up on lead generation, but all lead generation and list building techniques are basically worthless unless you have a way to capture your leads and follow up with them automatically.

The best way to capture leads is with a squeeze page. A squeeze page is a website that offers valuable free gifts or services so a prospect will enter his name and email address to join your email list. And the best way to automatically communicate with your leads is a good autoresponder which is software that resides on your website server and automatically sends a series of emails according to a schedule you define in advance.

If you want to build your business and your potential customer list, focus your efforts on the top 6 proven methods for lead generation listed above, and be sure to get the best autoresponder service that meets your business needs.

Email List Building in 5 Easy Steps

In the world of online business, email list building is the process of developing a database of people’s email addresses who have an interest in your business and are willing to consider buying from you. So how do you build a customer list? Here are 5 easy steps to follow.

1. Start With An Email Autoresponder.

You need reliable autoresponder software when you’re building a customer list. An autoresponder can automatically send potential customers a sequence of pre-written emails when they subscribe to your list. It will keep a record of who you send it to, the subject line, the text within the email, open rates, click-through rates and how many messages you have sent.

2. Put An Opt-in Form On Your Website.

Your email list building strategy starts with an opt-in form. This is a form that can easily be created by your autoresponder software. You position the opt-in on your website so that your website visitors can see it and insert their email address. You only need to ask for their email address as at this stage, as the more details you ask for, the less likely people will be to provide you their information.

3. Offer Something Of Value For Free.

To encourage somebody to provide you with their email address, you will need to offer something of value in return. This is how to build your list. Keep in mind that what you give away for free will reflect back on the quality of the products and services that you sell. You could give away something like a free report, video or newsletter related to your business and it should be emailed to the person as soon as they opt-in to your list via your autoresponder.

4. Set Up A Sales Funnel.

Now that the prospect is on your list, you need to guide them through a process of understanding the benefits of your products and services. This is your sales funnel, which is a series of messages emailed to your prospect with various product up-sells and down-sells. As you build a customer list, a prospect will, on average, need to see or hear your marketing messages at least seven times before they take action and buy from you.

5. Always Provide Value.

One of the most important elements of email list building is to constantly deliver value to the people on your list. Of course, your content is directed toward specific reasons to buy your product but you don’t want to make it sound like a persistent sales pitch. As you deliver valuable information, your subscribers will start to trust you and regard you as an expert in your market. They will then be more likely to buy from you.