3 Ways to Ensure Your Autoresponder Messages Are Not Rejected

With great power comes great responsibility, or so we are told. Such is the case with autoresponders, the heart of e-mail marketing. No doubt they have revolutionized e-commerce and information marketing. However, as with so many great innovations, autoresponders are susceptible to abuse and misuse. Nothing represents irresponsible autoresponder use better than unsolicited commercial mail (UCE), and unsolicited bulk mail (UBE).

…Also known as spam.

It’s becoming increasingly difficult to differentiate legitimate Internet marketers from spammers. The large internet service providers (ISPs) have sophisticated anti-spam technology that frequently traps proper messages; smaller businesses also employ spam filters. Today, standard practice within most e-mail systems is moving questionable messages into a ‘Spam’ folder or in some cases deleting them outright. No questions asked.

To ensure that autoresponder messages reach your subscribers’ Inbox safely, use the following three tactics:

1. Create a ‘White List’ Thank You Page.

Don’t assume that your list-building is safe after prospects enter their contact information into your opt-in page. Once they click your ‘Subscribe’ button, redirect them to a web page that gives clear instructions for confirming their request. If you are using a double opt-in procedure, tell them what to look for in your confirmation message’s From: and Subject: lines. Consider putting in specific instructions for getting onto Google (G-mail), Yahoo!, AOL, and MSN whitelists, since many subscribers use these services.

Even if new subscribers confirm their opt-in, remind them about whitelisting in your first (“Welcome”) message. It’s also a good idea to have your own accounts with large web-based e-mail clients, so that you can test and verify that your white-listing plan actually works.

2. Put each of Your Messages through a Spam Checker.

Successfully adding new subscribers and being placed on whitelists does not give you free reign to write e-mails as you please. Avoid your subscribers’ Spam box by pre-testing each message before scheduling it in your autoresponder. Several third party e-mail deliverability services include automatic checking software with your membership. Otherwise, consider downloading a leading spam checker; many are no-cost and web-based for convenient use. With experience, you will learn to recognize words, phrases, and writing styles that demand editing or in the extreme case, a complete rewrite.

3. Send Subscribers an Appropriate Mix of Content and Offers.

Internet marketers are regularly targeted as spammers, so it behooves you to do everything possible to maintain a good score with subscribers as well as their e-mail clients. After all, what’s the point of being white-listed and using spam checking software if you’re going to blow it with 100% hard sell e-mails? Stay true to your original intentions by demonstrating your expertise to readers, building real relationships, and making appropriate offers that solve problems. You will be doing the industry, list members, and yourself a great service.

7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients.

To succeed in your business, your main goal should be to build a responsive email list of lifetime customers from your targeted market who trust you, feel grateful to you and value your recommendation.

A good relationship with loyal customers is worth a fortune. That’s the most valuable thing any business can have. The key here is to build your large list of lifetime customers who trust you. Achieve this and you’re set for life.

For that reason you need to learn the key principles of relationship marketing to be able to apply relationship marketing concepts to your web site.

What’s Relationship Marketing?

Relationship marketing is the method of gradually turning website visitors into subscribers and leads them from position to position along a planned program to convert them into life time customers.

Think of relationship building as the foundation to your business. It establishes you as a professional, trust worthy and a consistent source.

7 Key Principles of Relationship Marketing.

Building relationship online is more difficult when compared to offline relationship building. The techniques used are almost the same. But, turning a potential customer into lifetime customer offline is easier due to the nature of the process. In online marketing you can’t meet your clients in person like in offline marketing. But, you can deliver what you want if you think of your potential clients in each step you make when building your business. Relationship marketing is a process, not just a one-time commitment. It starts the moment you think about building a business and continue as long as you stay in.

1 – Know your potential customers.

Before you start building your business; you need to determine your targeted market and know your potential customers. Learn how to know your customers to develop effective tactics for delivering your message to them.

You can start getting to know your customers by taking some very simple steps.

– Determine in advance where your potential customers congregate. – What newsletter they read? – What forums they visit and post to? – What else might do while surfing the net?

The best places where you find your prospects are forums, discussion groups and discussion boards. Visit forums of your targeted market and figure out:

– What’s your potential customers’ problem? What they are looking for? – What kind of business they are involved in? – How they want their problem to be solved? – What words they use?

Only by knowing your customers’ wants and needs you can successfully grow your business and be totally customer-oriented. In order to tailor your marketing and advertising strategies to appeal to the tastes and interests of your market, you must first identify your customer.

Relationship is not only based on knowing who your visitors are, but on knowing your customers’ and prospects’ specific needs.

Note: To attract more subscribers and build a strong relationship marketing the easy way use your prospects words. If you feel their pain and use their words when posting to forums, sending message, etc… they’ll be related to you. You will be one of them; you are not a stranger then they will be likely to trust you and consider your recommendation.

2 – Show your expertise.

The majority of business people, never completely and clearly display their knowledge to potential customers. Show to your targeted market you are the leader in your industry and they will follow you.

People like to learn about your experience. They like to follow the expert’s steps to avoid mistakes and reach success the easy way with less investment in time and money.

3 – Start a dialog to establish trust.

Set up a continuing dialog to establish trust. Trust is a vital step to building long-time relationship. This dialog should starts as soon as your visitors submit information along with their email addresses. This explains their interest in your business. In return, you give them what promised when they subscribed and keep contacts at periodic intervals by sending quality information to your subscribers.

Your goal is to create long term relationships marketing with your subscribers. To do that you must invest time to gather available sources and high quality information and put it at your prospects’ disposal to help them succeed. Remember, maintaining customer enthusiasm and creating customer loyalty is your key to success.

4 – Follow up

Dialog leads to follow-up. Hook your subscribers with your follow up messages series. Set up a series of follow up messages to send quality information to every new subscriber. Professionalism is the key to successful relationship.

The main purpose of follow up is to remain visible to your subscribers so, when the need arise and your prospect wants to make a purchase, your product will be the first one the subscriber thinks of.

If you want to make good money your mission will not cease at selling your product. Going after one sale is worthless. Following up with your customer after the sale is made is a great tactic. This important step will help you strength your relationship, decrease the refund proclamations and keep your customer baying from you again and a gain.

Keep following up; don’t stop and be creative. Don’t send your customers only sales messages. From time to time send free useful product they don’t find elsewhere that can help them make money and/or save time. Send special offers with discount for loyal customers only. Keep them up to date and to the point with latest news, etc…

5 – Offer good customer service.

Some people will start an online business and only focus on what services or products they can sell to make good money. They are not worried about establishing good relationship with their customers and potential clients.

– Answer your prospects’ requests as soon as you receive them.

– Replay to every email within 24 hours with the needed response whether it is a question, concern or simply someone looking for more information.

– Treat your customers right. Even if you offer the best products or services, most customers will evaluate your business by how they were treated while doing business with you. For that reason, it’s important to take care of your customers and give them the best product or service they want.

By providing great customer service to the people you do business with, you will get customers coming back to you again and again to buy your products or services.

Note: If you want to stay in your customers’ minds serve them better. You can do this by collecting information from your customers’ feedback. Having a contacts page on your website with a comments or feedback form will keep you informed about your customers’ wants and problems. If you publish a newsletter, you can also accomplish this by asking for feedback from your subscribers.

This is a great way of making your audience know you care about what they have to say and how important they are to you. When you show interest in your customers you will build credibility and loyalty.

6 – Educate your subscribers.

Put at your customers disposal manuals, frequently asked question (FAQ) web page, articles, etc… to help them learn how to use your product or service perfectly. Educate your subscribers to help them build interest and loyalty for your business.

Lifetime clients want you to be their trusted advisor. The more you educate your customers by offering them a variety of options, the greater your chance to earn their lifetime business. Education strengthens relationship marketing with clients.

7 – Sell or recommend only quality products.

Sell quality products that have value, plus offer a guarantee and stand behind it. One of the quickest ways to destroy a business relationship is selling poor quality products and not standing behind what you promise.

If you want to promote other marketers’ affiliate programs from your website, take the time to investigate the companies you advocate. Promote only products from legitimate companies with solid Internet presence. Remember the companies you suggest will have an impact on your business reputation.

Relationship marketing is the corner stone of every business. If you follow these key principles of relationship marketing, you’ll be on your way to building a responsive opt in email list which will lead to more and better sales.

Why You NEED an E-Zine Marketing List

An E-Zine is an online newsletter, sent via email, to people on your marketing list. If you don’t have a marketing list, it’s difficult to SEND an E-Zine, and you miss a whole list of functional marketing options. The key component here is building a list, and I can help you with that, but first, let’s discuss all the reasons why you NEED an E-Zine.

1 – Invitation to Bring People Back

People really will forget about you, if you don’t INVITE them to come back to your site, or have some way of connecting with them to bring them back to your website. An E-Zine offers at minimum, an announcement feature that you can use whenever you publish a blog post, telling people – Hey, come see my latest informational blog post.

2 – Another Income or Revenue Building Source

Did you know you could sell ads for your E-Zine? People who are interested in what you offer, may also be interested in other like minded business offers, and those people will pay for advertizing in a related publication. These can sell for as little as $10 – $15 per publication, or as much as $2,000 per publication.The value of the ads is dependent on the number of people on your list. Yeah, we’re back to building you a great list!

3 – A Means of Distributing Informative Articles

Informative articles and valuable content can be shared in your E-Zine, with links back to your website. This drives traffic, builds revenue, and grows your page rank for your website. By creating an informative base of knowledge about your industry at your website, you attract more clients who need information, and gain new clients who want what you offer. Article Marketing goes well with List Building.

4 – Invitation to Participate in Specials and Discounts

Adding a discount certificate or special pricing section to your E-Zine encourages buying customers to come back for a special deal. You send them a coupon in their email, to be printed off – or not, and they bring their coupon to your business to get a great price on items or services you sell. You’d think they won the lottery with the speed some of them return to get their 10% discount!

5 – Invitations to Events

Whether you participate in frequent flyer programs, special annual events and holidays, or just randomly hold a book signing at the local book store, you’ll want to share these details with your Marketing List. More importantly, they’ll want to know. Grow a list of participating team members and share these details with them. If they’re on your list, it’s easy, just send them out an email update and tell them about your event.

Yeah, you really do need a list. Your list will help your business grow by providing you access through a permission-based ezine publishing service that helps you with the process of growing your list, reducing the churn on your list, and improving your communication efforts with the people on your list.

How To Create High Conversion Lead Capture Pages

In today’s competitive marketing arena, it pays to have an edge. Any business, big or small must be absolutely committed to obtaining a fresh flow of exclusive, interested and responsive leads.

In order to remain competitive in the highly sophisticated and intensely competitive Internet Marketing Niche, savvy entrepreneurs must rely on a dedicated networking scheme. One of the most successful ways to garner a piece of the market is through a lead capture page (sometimes referred to as a squeeze pages).

Lead pages are one-page web sites designed to provide only enough information to attract a users attention, arouse their curiosity and inspire them to opt in to your designated opportunity.

Effective lead capture pages can be built with relative ease and their primary function is to highlight the benefits of your offer, provide an online information form that interested parties fill in and allow you permission to contact them directly with subsequent information. In the industry, this is referred to as an opt-in lead.

You may be asking, why should I bother with constructing and maintaining a one page website whose only purpose is to give users the option of continuing or not continuing with their search? Extensive Market Research has proven what Internet Marketers have known for ages, Users do not always commit to a product or service in their first encounter online. Therefore, providing just enough titillating information on your lead page to pique additional interest will often inspire users to request supplementary information.

Creating lead capture pages from scratch is not hard, but there are several tried and true components that are essential in your design:

Your lead page must contain a synopsis of the most pertinent information relative to your product, while having enough pizzazz to grasp a readers attention.

Bulleted points extolling the benefits of the next click (either by use of a proceed, continue or submit button) will serve to whet a users curiosity, thus bringing the desired traffic to your site.

Employing an auto-responders function is essential at this point in order to expedite immediate response. The follow-up e-mail should be comprised of interesting and compelling data about your product and/or service and should be designed to make YOUR product or group stand out from the crowd, thus generating business back to you.

Easy to use software is available to assist first-time marketers in their production of lead pages that look professional and personalized. Your primary goal is to develop a positive rapport with potential clients, so providing some insightful, personal information about yourself, such as your pets, hobbies, family, etc., can create an aura of bonding with the reader.

Establishing this type of mutuality with the reader intimates that you are a person who is likeable, friendly and able to be trusted, which, in turn, can go a long way in swaying a reluctant buyer over to your side.

Once a visitor provides their contact information, you will immediately receive it. You can then employ your marketing skills to their maximum via email or telephone, where you now have a prime opportunity to promote your particular offer.

As a marketing tool, the lead page performs as a multi-tasking agent for your company. It serves to entice prospective buyers, allows you to elaborate on your product and provides you with information on who visits your affiliate site. Most importantly, you will now have legitimate contact information, which can be used to communicate directly with your intended clients.

How to Make $100 a Week From Home With Affiliate Marketing

If it is your desire to learn how to make $100 a week from home, affiliate marketing is a good online business to start with. From this article you will discover top affiliate marketing secrets which the gurus are not willing to share publicly. Come to think of it, the main idea behind making money on the internet is to share valuable information with people. So, I am going to expose you to simple ways to make money with affiliate marketing and possibly get out of debt or quit your day job sooner or later.

Basically, there are three ways to promote merchants’ products and services on the internet as an affiliate marketer. They are building landing or squeeze pages, starting product reviews blog, and building authority blogs and monetizing them with links of different affiliate products.

It is always difficult to make money blogging and promoting affiliate products if you are not an authority blogger or expert in your niche market. Starting a blog solely to review affiliate products and services can be very profitable if you personally use the products or receive review copies to guide you. It is always a Herculean task for a beginner who doesn’t have any idea of how to write product review articles to hit the ground running.

So, it comes down to setting up a simple squeeze page and creating an eBook or video to give away for free in order to build an email list of subscribers. I know you have heard times without number that money is in the list. But what I found to be valuable about list building is the relationship, bond and rapport which you are able to build with your target audience.

A lot of online shoppers and buyers are always skeptical about buying products from website owners who they don’t know, like and trust because of the prevalence of internet scams and low quality products for sale. It is even worse if they have to fill out their credit card information on your website to make a purchase.

If you are not an established e-commerce site such as Amazon.com, ClickBank.com, CommissionJunction.com, etc, you have a lot of work to do upfront to prove your expertise and earn trust from your target niche market. So, if you want to make $100 a week from home on the internet, the best way to get started as a beginner is to put your best foot forward by giving away something valuable to your target audience. This is because your generosity of giving out free eBook or video to your subscribers can gradually grow into mutual trust over a period of time.

The best part is that when you offer valuable free eBook or video, you are not worried about refunds or charge backs. Your main concern is to make sure you are giving away valuable report in order to reduce unsubscribe rate from your mailing list.

So, let’s do the Math. If you promote and sell an affiliate product which pays $25 commission for every sale closed, you need to sell only 4 copies to make $100 a week. Also, having 4 people in your buyers’ list of subscribers per week means you can up sell and cross sell other complementary products and services to them somewhere down the road.

In order to implement the squeeze page system successfully, you need to invest money in affiliate marketing tools including registering domain name, buying web hosting, creating landing page template, creating free report or video, subscribing to email service provider, and writing content to publish in your follow-up messages. There is nothing complicated about setting up squeeze page including automated email marketing system if you are willing to learn more about it.

But where you have to do a lot of work is crafting professional and valuable follow-up email series so that the rate at which your subscribers decide to opt out of your list won’t skyrocket. If you are not sure how to get started, simply sign up with reputable internet marketing newsletter and learn from the expert behind it. Another area I will draw your attention to is promoting quality product or service. You can know the quality of a product by using it yourself and reading feedback from real users from niche market forums members and users.

As for marketing and promotion of your website, the quickest ways to get website visitors is through forum marketing, writing press releases and content marketing. You have to regularly promote your website, build relationships with potential buyers in your niche market via social media networks and make sure they ultimately end up signing up for your newsletter.

Yes, there is a lot of work involved in completing these tasks but you are certain you are starting an online business for the long term. As a beginner, this is how to make $100 a week from home on the internet with all certainty either in affiliate marketing or other legitimate internet business opportunities.